People are wonderfully complex.

I believe growing your business
by inspiring them doesn’t have
to be so complicated.

Let’s grow your business.

  • Need help creating consistency in how people experience your brand or building a positive reputation? I can help build:

    • Brand mission, vision and values that are authentic and easy to apply.

    • Brand voice & tone that speaks clearly across your organization.

    • Storytelling and public relations that’s consistent, creative and inspiring.

    • Influencer relations, co-branding and cause marketing programs that expand your audience and enhance reputation.

  • Need help creating content that strengthens your brand experience and builds relationships with your customers? I can help fill the funnel with:

    • Content pillars that make storytelling easier.

    • Writing: From website to email and social media to print collateral, your writing should feel unique to your brand.

    • Nurture or inbound campaigns that combine growth strategy and content, building a personalized experience for your customers that increases trust over time.

  • Looking for creative ways to cut through the clutter and create positive ROI? I can help develop:

    • Creative campaign themes and strategy that inspires customers.

    • Audience segmentation that uncovers your audience’s unique needs.

    • Goal setting & measurement that aligns with your organization’s overall growth goals.

    • Channel & tactic development, leveraging the best channels and methods for the best results.

  • More than 100 clients

    Ranging from aesthetics to technology
    and B2B to B2C and everything in between

  • 20+ Years of Strategic Communication

    Across brand, PR, content and digital

  • Student of Human Behavior

    For leadership and more effective marketing

Only 10% of people are left handed.
I’m lucky to be one of them.

Being left-handed might not seem like a defining trait, but for me, it’s shaped how I think, create and solve problems. Research suggests lefties form stronger connections between the logical and creative sides of the brain, and I’ve seen this play out in my work in many different ways.

I thrive at the intersection of creativity and strategy—blending big ideas with practical and measurable execution. Whether building brands, shaping stories or driving marketing strategies, I look for the unseen connections that make a message resonate and a campaign succeed.

Here’s how that plays out:

  • As a brand steward, I uncover unique insights and translate them into compelling consumer experiences.

  • As a storyteller, I craft messaging that feels authentic, original, and deeply aligned with a brand’s voice.

  • As a strategist, I plan and execute marketing campaigns that reach the right audience, in the right way, at the right time.

  • As a leader, I believe collaboration fuels impact—I work across teams to bridge perspectives and build strategies that move organizations forward.

With more than 20 years of experience in strategic communications and marketing, I’ve learned that while people are complex, inspiring them doesn’t have to be.

My Resume

Portfolio


Nurture Strategy & Campaign

Following a rebrand, Vya launched a new website, but needed help getting customers to the site. Using HubSpot, I built an automated nurture campaign that engaged new customers and strengthened relationships.

View Project


Brand Story

Mercy Health Foundation, the fundraising arm of Mercy Health Hospitals, had grown significantly through mergers and acquisitions. I worked with them to build a unified and unique story, which supported their mission and made fundraising easier.

View Project


Storytelling Strategy

Impact was always a very important part of United Way and their fundraising efforts, but they’d fallen away from creating content that resonated. By building emotional storytelling in both video and writing, I strategically leveraged content that inspired more individuals to engage with the annual campaign.

View Project



Brand Development

Although the leadership team at Blossom Innovations had deep experience in product development, they’d never taken one of their innovations to market. As the lead brand strategist on the project, I worked closely with the team to build a brand strategy that inspired investors.

View Project



Media Relations

When the demand for your services is soft, it becomes even more important for consumers to understand why your brand is relevant. When I realized the treatment LasikPlus offered to Wounded Warrior Project alumni was so impactful, the story and the opportunity to use media events to showcase the value of the brand immediately became clear.

View Project

Need a communications leader who blends strategy with storytelling to drive growth? Let’s talk.

Get in Touch!